The Data and AI-Driven Evolution of Consumer Behavior and Addressability
The post The Data and AI-Driven Evolution of Consumer Behavior and Addressability appeared first on IAB.
View Article2024 Outlook for U.S. Media Ad Spending
The post 2024 Outlook for U.S. Media Ad Spending appeared first on IAB.
View ArticleMFAs: How’d We Get Here and What’s the Best Way Forward
Rob Beeler (Beeler.Tech) and Scott Cunningham (Cunningham.Tech Consulting) joins IAB Host Angelina Eng to discuss Made for Advertising sites (MFAs), the challenges for both buy and sell-sides, and...
View ArticleStrategic Data Approaches in the Privacy-by-Design Ecosystem
Join IAB Host Chris Bruderle as he moderates a dynamic discussion between data experts Andrea Zapata (T-Mobile Advertising Solutions) and Angelina Eng (IAB). In this crucial conversation, they will...
View ArticleOnline News: The Halo Effect, Keyword Blocking, and the Road Forward
In the newest episode of IAB Pulse, IAB Host Chris Bruderle will be joined by Matt Prohaska (Prohaska Consulting) and Katie Secret (Outbrain). In this conversation, they will discuss the importance of...
View ArticleAligning Your Data Strategy with the Consumer Shopping Mission
The post Aligning Your Data Strategy with the Consumer Shopping Mission appeared first on IAB.
View ArticleModeled Data, Partner Diligence, and The Future of Addressability
The post Modeled Data, Partner Diligence, and The Future of Addressability appeared first on IAB.
View ArticleAdvertising for Good
In this episode, IAB Pulse Host Pam Zucker and Smartly CEO Laura Desmond will discuss how “Advertising for Good” impacts society, drives business growth, and enhances the consumer value exchange. From...
View Article2025 U.S. Ad Spend Outlook
Dive into the 2025 U.S. Ad Spend Outlook, as IAB Host Chris Bruderle and Brian Wieser, Principal at Madison and Wall, explore growth drivers, industry innovation, and the impact of ongoing...
View ArticleAgentic AI: What Is It and How Will It Change Advertising?
Agentic AI is the next evolution of artificial intelligence—shifting from simple prompts to autonomous action. But what does this mean for digital advertising and marketing? In this episode of IAB...
View ArticleAttention Measurement Guidelines
Join Chris Bruderle (IAB), Angelina Eng (IAB), and Ron Pinelli (MRC), as they discuss the newly released IAB/MRC Attention Measurement Guidelines – open for public comment until July 12th. Discover why...
View ArticleMeasuring Digital Audio’s Impact in Media Mix Models
Despite strong consumer engagement with digital audio, advertiser investment in the channel continues to lag. In this “Digital Simplified” episode, IAB Pulse Host Chris Bruderle talks with Joe Macarak...
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