The Data and AI-Driven Evolution of Consumer Behavior and Addressability
The post The Data and AI-Driven Evolution of Consumer Behavior and Addressability appeared first on IAB.
View Article2024 Outlook for U.S. Media Ad Spending
The post 2024 Outlook for U.S. Media Ad Spending appeared first on IAB.
View ArticleMFAs: How’d We Get Here and What’s the Best Way Forward
Rob Beeler (Beeler.Tech) and Scott Cunningham (Cunningham.Tech Consulting) joins IAB Host Angelina Eng to discuss Made for Advertising sites (MFAs), the challenges for both buy and sell-sides, and...
View ArticleStrategic Data Approaches in the Privacy-by-Design Ecosystem
Join IAB Host Chris Bruderle as he moderates a dynamic discussion between data experts Andrea Zapata (T-Mobile Advertising Solutions) and Angelina Eng (IAB). In this crucial conversation, they will...
View ArticleOnline News: The Halo Effect, Keyword Blocking, and the Road Forward
In the newest episode of IAB Pulse, IAB Host Chris Bruderle will be joined by Matt Prohaska (Prohaska Consulting) and Katie Secret (Outbrain). In this conversation, they will discuss the importance of...
View ArticleAligning Your Data Strategy with the Consumer Shopping Mission
The post Aligning Your Data Strategy with the Consumer Shopping Mission appeared first on IAB.
View ArticleModeled Data, Partner Diligence, and The Future of Addressability
The post Modeled Data, Partner Diligence, and The Future of Addressability appeared first on IAB.
View ArticleAdvertising for Good
In this episode, IAB Pulse Host Pam Zucker and Smartly CEO Laura Desmond will discuss how “Advertising for Good” impacts society, drives business growth, and enhances the consumer value exchange. From...
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