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Advertising for Good

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In this episode, IAB Pulse Host Pam Zucker and Smartly CEO Laura Desmond will discuss how “Advertising for Good” impacts society, drives business growth, and enhances the consumer value exchange. From fostering trust and inclusivity in digital spaces to leveraging AI-driven creativity and video innovation, they’ll unpack insights and strategies to lead the industry into a new era of meaningful, impactful, and personalized marketing.

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